Lindsay Communications


	Strategize
	Target
	Create
	Train
	Generate leads
	Qualify leads
	Sell
	Retain

Sales resources are too valuable to waste and sales leads are too few to lose. Lindsay Communications can assist you in putting programs in place to increase the effectiveness of your lead qualification process

Through your direct sales organization
Our Optimized Interactive Marketing (OIM) LeadTracker™ and CallWizard™ can forward a lead from a multitude of sources directly to your sales reps along with an appropriate script and offer. This is a great tool to add on your OIMLeadGeneration™ campaigns.

Through your indirect telesales organization
Our consultants can work with your in-house or outsourced telesales organization to answer these types of questions before recommending a solution. Or you can give the calling to us.

What are the qualifications of a good telemarketer?
What systems, controls, and service level agreements should you put in place?
What is the psychology of selling?
How do you identify and reach the decision maker?
What’s the “Yes Path” or how do you build the desire to buy?
How do you ask for action?
What are business-to-business and high-technology telemarketing techniques that actually work?
How do you use the call to gather customer intelligence?

We also provide calling guides and scripts that help telesales agents get up to speed quickly with your new marketing messages or new customer segments.

At Microsoft, telesales reps conduct lead qualification sales calls before handing qualified leads off to partners and/or product-specific sales teams. To assist them, Lindsay Communications designed a complex Telesales Call Guide that outlines all of the midmarket go-to-market campaigns, and maps them to Microsoft's lead qualification process-from generating interest to diagnosing needs, and proving value.

“This is the best Telesales call guide I’ve seen in 30 years in the business.”

— US Telesales Manager, Microsoft