|
|
 |
- Challenge
- Increase market and sales awareness
of a new partnership
- Solution
- Strategic OIM™ program for building
awareness of a new partnership built
on a sequence of campaigns over two
weeks
- Method
- Create sales awareness and train
sales reps
- Ask reps to invite customers
- Communicate directly with customers
to generate new leads
- Use metrics to measure impact and
refine program
- Results
- US $11,000 results in more than
200 qualified
leads and
more than US$2.5 million in sales
|
|
"The
credit goes to
your
team. In the face of all odds, you
got it done on time and under budget."
—Webmaster,
Hewlett-Packard |
|
