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- Objective
- Build a strategic partnership in
order to capture market share
- Challenge
- Develop a joint value proposition
- Capture the mindshare of both organizations
- Target communications to vertical
audiences
- Solution
- Strategic Partnership Consulting
Services
- Co-branded, vertical, and solutions-oriented
sales and marketing materials
- OIM™ internal and external campaigns
- Results
- Developed compelling value proposition
- Delivered training sales materials
to both worldwide sales forces
- Built pipeline from an installed
base
- Generated new leads with a nationwide
seminar series
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“Please
accept Enterasys’ warmest thanks
for such thorough and professional
work on OIM during the internal launch
of the IBM partnership. Your dedication
and professionalism are helping to
transform our organization—by
raising the bar for quality communications
we use and by doing things differently
for strategic imperatives…You
should be proud
of making history
at Enterasys.”
—Manager,
Strategic Partnerships, Enterasys |
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