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Objective: Develop solution sales and marketing collateral
faster and at less cost
Challenge: Capture sales force mindshare around partner
solutions
Solution:
- The SolutionAdvantage program
- Solution, Positioning, and Messaging workshop
- Sales guide
- Solution brief
- Sales note
- Presentation
- Success story
Results:
- Achieved program goals at half the
cost of existing programs
- Faster time to market of both sales
and marketing deliverables
- Increased partner loyalty
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"Are
we tired of hearing
all the
compliments
yet?
Another CEO just loved the Solution-Advantage
Workshop
and Kit."
—Program
director, Compaq
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