Focus on what matters most
by Morgan Bondelid, Designer
Have you ever driven down a neighborhood road on a summer Saturday and really looked at the yard sale signs speckling the telephone poles and stop sign posts? A precious few of these signs are clear or easy to understand. In fact, most are completely unreadable — especially from a distance, speeding past at 20-plus mph. Usually the sign itself is too small. The lettering: tiny and weak. And/or the sign-maker has included too much (or too little) information.
Clearly, those yard sales really do want people to attend (and buy). So why are they missing out on valuable traffic? They don’t take a step back and focus on what matters most.
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